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1. It’s an easy way to engage with site visitors Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well. 2. Show customers your personality When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality. 3. A terrific form of communication Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more. 4. Supports SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post, you’ll make it extra easy for search engines to find your content.